A NEW WORLD

Will Virtual world takeaway the real?

Gone are the days when marketing of the products were done by giving adds in newspapers, magazines, or putting billboards.  Now –a- day marketers are focused on new medial tools and the traditional have to take the back seat. Is this change good or bad will be clear by the end of this story. Take any brand which is well know and study its launching strategy in market, last year the brand  were launched at showroom, at the business gatherings or any other special occasion. Today they are not waiting for the occasion or for any gadthering or even at showrooms. The brands are launch overnight virtually specially on Facebook. Take for example the automobile giant Ford, last year it unveils its model Explorer. The launch challenge the 50 years of tradition of launching at showroom and first time it was launch on Facebook and hard to believe the response and the brand awareness was manifold higher than the traditional 50 years record. Facebook is just one of the well know social media there are many more.

With the launch of 3G and the cut-throat competition between the service provider like Idea, Airtel, Vodafone and Tata docomo for grabbing the customer has add more to the virtual world. Remember the ad by idea 3G stating that, now population will be under control ask how? Everyone is busy with idea 3G so husband and wife don’t have time to spend together and hence the result. People enjoy staying in the virtual world, being it Facebook, Google chat, messenger, Skype etc for more time then real world. Vitural world give them the virtual happiness of which all have become slaves. Weighter you want to wish you friend on his/her birthday or ask about his updates just log on to the social networking website and there they are your friend, relatives, colleges, boss, even your kamvali/ Maid and doodhwala(milkman). Facebook Katta(Platform) is famous place where you will find your entire near and dear one and share your happiness sorrows, breakups, tie-up, many more.

Not just sharing your feeling is added by this world, but all the activities we do throughout the day has some relevance to the virtual world. For example you want to purchase a cell phone, the first thing you do is to visit your best friend GOOGLE type the name of your beloved brand the list will keep u engage for next couple of hours until you make the purchase decision. . Online Reviews are dominating one’s buying decision. Right from product selection, its features its result, its reliability all is provided in this virtual world. Anything you want right from the needle to the car all is available to make the purchase in this world Remember our childhood the only virtual world we were expose to was the games on computer (Dare devil, sky road, Alladin etc) even for that our elders use to scold us for being so attach with this virtual world..I wish I could expose them to today’s world more and more people, rather so called more intelligent people are attach to this virtual world be it for any reason. Obviously we were negligible as compare to them.

The key thing what marketers are doing today is trying hard to create online engagement between the customer and brands, apart from the increasing the number of followers it is also important to keep them engage. When the consumer are been bombarded with so many message make your brand voice the loudest and the most unique.

At present it’s the era of virtual world be it marketing or brand building or increasing the market share of your product. The future is filled with new challenges, threats and new ways of doing business. This time the old ways and tools will not work what will work is innovation and the ability to manage with the change. It’s the time to make maximum use of the virtual world to build your really word.

Business can thought never lose the human touch also one cannot ignore that the impact of personal contact. This will be held high till the end. We can never ignore the fact that in today’s world people wish to talk virtually instead in of interacting in person. They think it gives them more comfort. But the serious question to raise and to bring to the notice of this world is Are we generating Virtual world by excluding the human touch? Will that work? And at last what would be achieved out it?

Just Virtuosity.

 Best luck virtually!