As I was scrolling through the channels on television, the news flash, IIM B placement committee report state’s at this economical turmoil its again IIM B with top placements of the year, IIM has the league of highest placement records in India, main recruiters as to name few of them Goldman, morgen, few other financial corporations abroad, financial consultancy, brokerage firms. This year its none other then company name Flipkart. A news which gives pressure on cerebellum making us to think what actually are the Flipkart upto? Are they manufacturer? Are they Financial consultant? some might know them some are unknwon, surprise to all its just a E- business model! are the E-Business so big giant that they can accommodate best managers of India at top position. The truth is at present time where manufacturing sector is shrinking its share in GDP, it’s the service sector which is adding its contribution, in service sector the credit goes to the E-Business, E-Commerce models. Let me take you short survey of this business earnings, Leader Flipkart is likely to close 2011-12 at around 550 crore in revenue, Future bazzar 150 crore, Yebi125cr, Indiatime shopping 80 cr, this are the figures so they can accommodate the talent from IIM’s
Change is the only constant in this universe. The point to be notice is the habbit and behavior of the costumer is changing rapidly, which result in the changes of doing business. Today with no time for an individual to spend on shopping and availability of the sources like online shoping, and internet, knowledge and exposure for virtual world is adding to the rise of the E business. Thanks to the smartphone manufacturing companies, they have develop a gadget with high speed internet which has almost replace the destop and made surfing on the finger tip at any point of time. With Samsung appealing to the customer buy telling “Desh smart ban raha hai aap kab smart banoge?” it means if you don’t have Samsung Smartphone you are not smart enough, Nokia the most trusted brand desing the cheapest handset to target the huge middle class Indian ranging around 1000 rs how can they purchase the smarthone more then 10,000 rs, is it the same india? Indian which nokia have survey and concluded that on an average the purchasing power of the Indian is 1000 for mobile the the shocking thing is how the same Indian are spending upto 10000?
Turning to the E-Business models, the future of the business is with electronic business only, all the present business are participating in this race of e tailing by more or less percentage, each one wants his business to be listed online, get some revenue online, this urge of individual make him to stick to the internet and networking website. Today google is the place where we can find anything and any one. Even you can find your friend online just type the name and the first two links from Facebook and Linked in will give you his profile detail, this means we all are there on world wide web socially now the smart people are making use of our social presence for commercial aspect, they try to attract us by different discount and offers make us to visit their wesite and get done their business. There is a stiff compition to attract the individual present on web, expose him through your product and make him to purchase it by offering different discounts, in this way individual is trun into customer, so the web is the huge market place where you will find infinite customers, you just need to convert them.
Year
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Activity
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1991
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First World Wide Web server open for commercial use
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1995
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Birth of online shopping king Amazon.com and alos ebay.com
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1998
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Google incorporated
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1999
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India’s first online departmental store is set up
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2000
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Formation of Paypal the pioneer getway for the e payments
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2002
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IRCTC, Indian railways service went online
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2005
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Ebay acquire Bazee and enter Indian Market
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2007
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Launch of Flipkart
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2009
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Indian e-commerce sites starts attraction VC and private equity
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2012
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Amazon step into India with Junglee
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There are many advantages and disadvantages with the e-business model, overcoming the obstacle and exploring the new areas is the history which Indian business have witness.
